Project fit
Understand whether the project is a single video, a campaign, a format, a WOW TV presence or a broader visual package.
CLIENT ONBOARDING
From first idea to creative direction.
The onboarding journey turns a generic request into a clear project: goal, audience, platform, tone, materials, timing and priorities.
Less confusion. More direction.
Creative brief
Gather message, target, platforms, mood, examples, brand assets, available content and the desired result.
Visual direction
Define atmosphere, rhythm, colors, style, keywords, type of imagery and the final feeling.
Production scope
Set deliverables, formats, revisions, timeline, materials provided by the client and materials produced by Ambra Universal.
Approval flow
Organize approval steps: concept, script or structure, visual direction, first draft, revisions, final export.
Launch support
Prepare publishing, CTAs, captions, banners, short cuts, any promos and connections with platforms or WOW TV.
What we need before starting
- Project name and short description
- Main goal and target audience
- Brand links, website and social channels
- Preferred mood or references
- Required formats and platforms
- Deadline or launch window
What the client receives
- Creative direction summary
- Production scope
- Deliverables list
- Timeline
- Review checkpoints
- Final asset map
Next step
A clear start makes the whole video universe easier to build.
Ambra Universal keeps every production organized, consistent and ready for platforms, programs, social, campaigns and brand partners.