Project folders
Every project has a parent folder with brief, assets, working files, exports, approvals and archive.
ASSET LIBRARY
Every visual world needs an organized archive.
A structure to store videos, visuals, banners, final files, social formats, WOW TV materials, brand kits, exports and approved versions without wasting time.
Find faster. Reuse better. Publish smarter.
Naming rules
Readable file names: project, format, platform, date, version, approval status.
Final exports
A folder dedicated only to publishable files, divided by platform and format.
Social cuts
Short videos, reels, stories, thumbnails, hook variations and captions connected to the main content.
Advertising kit
Banners, promos, sponsored visuals, placement versions and materials for brand partners.
Archive logic
Closed materials are archived with date, campaign, client/project and notes for future reuse.
Suggested folder structure
- 00_Brief
- 01_Source_Assets
- 02_Working_Files
- 03_Review
- 04_Final_Exports
- 05_Social_Cuts
- 06_Advertising_Assets
- 99_Archive
Version tags
- DRAFT
- REVIEW
- APPROVED
- FINAL
- WEB
- SOCIAL
- WOWTV
- ADS
Next step
A strong archive turns every production into future creative capital.
Ambra Universal keeps every production organized, consistent and ready for platforms, programs, social, campaigns and brand partners.