The creative challenge
Give visual structure to a format, making it instantly recognizable and ready for trailers, intros, episodes and promos.
Platform Case Study
WOW TV Format Kit
A creative kit to turn an idea into a segment, show or serial format ready to live inside WOW TV.
The Ambra Universal direction
Build a show identity with an intro, mood, rhythm, recurring visuals, episode covers and launch materials.
Deliverables
What this world can become.
Every project can be delivered as a single video or as an ecosystem of coordinated content.
Show intro
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Format trailer
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Episode covers
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Opening/closing bumpers
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Vertical promos
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Brand presentation sheet
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Production logic
One story. Many formats.
The value of Ambra Universal is turning one central idea into many consistent materials: main video, social cuts, visuals, banners, promos and platform-ready content. Technology is the tool; the vision stays human.
01 · MessageClarity of the story.
02 · Visual moodAesthetic and atmosphere.
03 · ProductionCreating the materials.
04 · AdaptationMulti-platform formats.
05 · LaunchReady-to-use delivery.