The creative challenge
Communicating wellbeing without feeling generic, cold or similar to content already seen online.
Wellness Case Study
Wellness Brand Story
A video narrative that makes a wellness, nutrition or healthy living project clear, desirable and memorable.
The Ambra Universal direction
Building a warm, elegant and concrete visual story, where wellbeing is told through scenes, rhythm and an editorial promise.
Deliverables
What can grow from this world.
Every project can be delivered as a single video or as an ecosystem of coordinated content.
Brand video
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Homepage hero
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Social cuts
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Banner visual
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Campaign key visuals
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Mini spot
An asset designed to stay consistent with the visual world and adaptable to websites, social, platforms or WOW TV.
Production logic
One story. Many formats.
The value of Ambra Universal is turning a central idea into many coherent materials: main video, social cuts, visuals, banners, promos and platform content. Technology is the tool; the vision stays human.
01 · MessageClarity of the story.
02 · Visual moodAesthetics and atmosphere.
03 · ProductionCreating the materials.
04 · AdaptationMulti-platform formats.
05 · LaunchDelivery ready to use.